The new mobile application will be very user-friendly and it has been built in a modular format which means that adding new modules for extra features, content services and games should be pretty easy and straightforward.

Paddy Power believes that this deal is in its customers’ best interests. According to the Irish company’s Mobile Services Manager Ciaran McGeehan, Paddy Power is always trying to improve its mobile services so that their customers do not need to rely on a desktop or laptop computer but that they can do almost all their online activities on their mobile phones which fit neatly in their pockets.

You can download this new application at PaddyPowerMobile.com. It features a live betting section which will provide fast updates of nearly all the major sporting events and it also has a quick login feature and an interface which links to popular betting events directly from the main menu.